Social Media Specialist

We are seeking a person who can lead our initiative in social networking and digital marketing. You will run a social media operation and be responsible for marketing to users and other stake holders.

We are looking for a driven Social Media Specialist to attract and interact with targeted virtual communities and networks users. The goal is to gradually achieve superior customer engagement, website traffic and revenue by strategically exploiting all aspects of the social media marketing roadmap. Social media specialist should have a solid understanding of how each social media channel works and how to optimize content so that it is engaging on those channels. You are responsible for joining relevant conversations on behalf of the brand and marketing the product by providing support to current and prospective customers.

Responsibilities

• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
• Set up and optimize company pages within each platform to increase the visibility of company’s social content
• Moderate all user-generated content in line with the moderation policy for each community
• Create editorial calendars and syndication schedules
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
• Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions

Skills

• Leadership skills and good judgment
• Proven working experience in social media marketing or as a digital media specialist
• Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
• Demonstrable social networking experience and social analytics tools knowledge
• Adequate knowledge of web design, web development, CRO and SEO
• Knowledge of online marketing and good understanding of major marketing channels
• Positive attitude, detail and customer oriented with good multitasking and organizational ability
• Experience working with Facebook or other social networks is a plus
• Fluency in English
• BS in Communications, Marketing, Business, New Media or Public Relations
• MBA or other advanced degree is preferable

Job Type: Full-time

Benefits:

• Paid time off
• Professional development assistance

Schedule:

• Monday to Friday
• Weekend availability

Supplemental Pay:

• Bonus pay

Application Question(s):

• Strong communication skills are essential to this position. On a scale of 1 to 10 (with 10 highest), rate your ability to communicate clearly and effectively.

Education:

• Bachelor's (Required)

Experience:

• Marketing: 2 years (Required)

Work Location: New York or Remote